{"product_id":"navitas-blueberry-ice-shampoo-250ml","title":"Navitas Blueberry Ice Shampoo 250ml","description":"\u003cdiv class=\"rome-product-description\"\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003eNavitas Blueberry Ice Shampoo 250ml\u003c\/strong\u003e is a professional colour-enhancing shampoo for blonde, bleached, highlighted, grey and white hair. Its cool-toned pigments help reduce the appearance of unwanted yellow warmth while refreshing the hair with a cleaner, brighter and icier-looking finish.\n  \u003c\/p\u003e\n\n  \u003cdetails open\u003e\n    \u003csummary\u003e\u003cstrong\u003eRecommended hair colour\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cp style=\"margin: 0;\"\u003e\n        \u003cstrong\u003eBest suited for:\u003c\/strong\u003e platinum blonde, light blonde, bleached, highlighted, grey, white and silver hair.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eProduct description\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cp\u003e\n        Navitas Blueberry Ice Shampoo is part of the Jean Paul Myne Organic Touch collection. It combines gentle cleansing with direct colour pigments to help maintain cool blonde, platinum, silver and grey hair between salon appointments.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        The Blueberry Ice shade helps counteract visible yellow and warm reflections, leaving the hair looking cooler, clearer and more luminous. The intensity of the result depends on the starting hair colour, porosity and processing time.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        The formula deposits temporary pigments onto the outer surface of the hair while helping improve shine and the appearance of damaged or porous areas. The colour effect gradually fades with washing.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cul\u003e\n        \u003cli\u003eHelps neutralise unwanted yellow tones\u003c\/li\u003e\n        \u003cli\u003eRefreshes cool blonde and platinum hair\u003c\/li\u003e\n        \u003cli\u003eEnhances grey, white and silver tones\u003c\/li\u003e\n        \u003cli\u003eHelps highlights appear cleaner and brighter\u003c\/li\u003e\n        \u003cli\u003eCreates a cooler, icier-looking finish\u003c\/li\u003e\n        \u003cli\u003eRestores brilliance to dull blonde hair\u003c\/li\u003e\n        \u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n        \u003cli\u003eDeposits temporary colour pigments\u003c\/li\u003e\n        \u003cli\u003eSuitable for natural and colour-treated hair\u003c\/li\u003e\n        \u003cli\u003eSilicone-free formula\u003c\/li\u003e\n        \u003cli\u003eParaben-free\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cp\u003e\n        Suitable for natural, coloured, highlighted, bleached or chemically treated blonde, grey, white and silver hair.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Ideal for hair that has developed unwanted yellow or golden tones and needs a cooler, cleaner and brighter appearance between professional colour appointments.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eColour result\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cp\u003e\n        Blueberry Ice creates a cool blue-violet toning effect designed to soften visible yellow warmth. On very light or porous hair, the result may appear more silver, violet, grey or icy.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        The final result depends on the starting colour, condition of the hair, application time and frequency of use.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003col\u003e\n        \u003cli\u003eWear protective gloves before application.\u003c\/li\u003e\n        \u003cli\u003eApply evenly to wet hair.\u003c\/li\u003e\n        \u003cli\u003eMassage gently through the scalp, lengths and ends.\u003c\/li\u003e\n        \u003cli\u003eDistribute carefully to ensure an even result.\u003c\/li\u003e\n        \u003cli\u003eLeave on for 3 to 20 minutes, depending on the desired intensity.\u003c\/li\u003e\n        \u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n        \u003cli\u003eFollow with a nourishing hair mask or conditioner.\u003c\/li\u003e\n      \u003c\/ol\u003e\n\n      \u003cp\u003e\n        Avoid contact with clothing, towels, skin and porous surfaces, as the pigments may stain.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eProfessional tip\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cp\u003e\n        Start with a short processing time on very light, bleached, highlighted or porous hair. These areas can absorb the pigments quickly and may develop a stronger blue, violet or grey result.\n      \u003c\/p\u003e\n\n      \u003cp\u003e\n        Apply first to the warmest or yellowest areas and apply later to highly porous ends. Alternate with a neutral hydrating shampoo when the hair has reached the desired cool tone.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eComplete your routine\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cp\u003e\n        After using Navitas Blueberry Ice Shampoo, apply a nourishing mask such as\n        \u003ca href=\"\/en-es\/products\/navitas-milk-mask-250ml\"\u003e\u003cstrong\u003eNavitas Milk Mask 250ml\u003c\/strong\u003e\u003c\/a\u003e\n        to restore moisture, softness and manageability to bleached or lightened hair.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cdiv style=\"padding: 12px 0;\"\u003e\n      \u003cul\u003e\n        \u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Direct colour-enhancing shampoo\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Blueberry Ice\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eColour result:\u003c\/strong\u003e Cooler blonde, icy, grey and silver tones\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eHair colour:\u003c\/strong\u003e Blonde, bleached, highlighted, grey and white hair\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 3–20 minutes\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eContents:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e Jean Paul Myne Organic Touch Navitas\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n\u003c\/div\u003e","brand":"Jean Paul Myne","offers":[{"title":"Default Title","offer_id":57545734717822,"sku":null,"price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9765\/0558\/files\/Blueberryiceshampoo.png?v=1784649887","url":"https:\/\/romehair.es\/en-es\/products\/navitas-blueberry-ice-shampoo-250ml","provider":"Romé Hair","version":"1.0","type":"link"}