{"product_id":"keratin-plus-empower-defence-primer","title":"Keratin Plus Empower Defence Primer – UV \u0026 Colour Protection 100ml","description":"\u003cdetails\u003e\n  \u003csummary\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/summary\u003e\n\n  \u003cp\u003e\n    Keratin Plus Empower Defence Primer is a professional pre-sun treatment designed to protect, nourish and prepare the hair before exposure to sunlight, chlorine and environmental stress.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Its advanced oil-based formula creates a protective barrier around the hair fibre while helping to preserve hydration, elasticity and colour vibrancy. Enriched with Baobab, Jojoba and Avocado oils, it leaves the hair feeling softer, smoother and better protected before sun exposure.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Perfect for coloured, highlighted, bleached, dry and chemically treated hair that needs additional nourishment and protection before a day at the beach or pool.\n  \u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/summary\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eHelps protect hair before sun exposure\u003c\/li\u003e\n    \u003cli\u003eSupports protection against UV rays, chlorine and environmental stress\u003c\/li\u003e\n    \u003cli\u003eHelps preserve colour vibrancy\u003c\/li\u003e\n    \u003cli\u003eNourishes dry and chemically treated hair\u003c\/li\u003e\n    \u003cli\u003eHelps prevent dryness, dullness and loss of elasticity\u003c\/li\u003e\n    \u003cli\u003eCreates a sealing effect on the lengths and ends\u003c\/li\u003e\n    \u003cli\u003eHelps control the appearance of split ends\u003c\/li\u003e\n    \u003cli\u003eLeaves hair soft, shiny and manageable\u003c\/li\u003e\n    \u003cli\u003eProfessional salon-quality protection\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003c\/summary\u003e\n\n  \u003cp\u003e\n    All hair types exposed to sunlight, chlorine, salt water and environmental stress, especially coloured, highlighted, bleached, dry and chemically treated hair.\n  \u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/summary\u003e\n\n  \u003cp\u003e\n    Apply evenly to the mid-lengths and ends before sun exposure. Distribute carefully through the hair and do not rinse.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    It can also be used before shampooing as a protective pre-treatment. Apply to the lengths and ends, leave on for a few minutes and continue with your preferred shampoo.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    During sun exposure or after swimming, continue the routine with\n    \u003ca href=\"\/products\/keratin-plus-empower-protective-idrogel\"\u003e\n      Keratin Plus Empower Protective Idrogel\n    \u003c\/a\u003e\n    to maintain hydration and protection throughout the day.\n  \u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n  \u003csummary\u003e\u003cstrong\u003eProfessional Tip\u003c\/strong\u003e\u003c\/summary\u003e\n\n  \u003cp\u003e\n    For complete summer protection, apply the\n    \u003ca href=\"\/products\/keratin-plus-empower-defence-primer\"\u003e\n      Defence Primer\n    \u003c\/a\u003e\n    before going into the sun. Use the\n    \u003ca href=\"\/products\/keratin-plus-empower-protective-idrogel\"\u003e\n      Protective Idrogel\n    \u003c\/a\u003e\n    during exposure and reapply after swimming in the sea or pool.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Discover the complete\n    \u003ca href=\"\/collections\/keratin-plus-empower\"\u003e\n      Keratin Plus Empower Collection\n    \u003c\/a\u003e\n    or browse the\n    \u003ca href=\"\/collections\/protect-prevent\"\u003e\n      Protect \u0026amp; Prevent Collection\n    \u003c\/a\u003e\n    for more professional hair protection.\n  \u003c\/p\u003e\n\u003c\/details\u003e","brand":"Jean Paul Myne","offers":[{"title":"Default Title","offer_id":57696771899774,"sku":null,"price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9765\/0558\/files\/ChatGPTImage17jul2026_10_29_51.png?v=1784278028","url":"https:\/\/romehair.es\/products\/keratin-plus-empower-defence-primer","provider":"Romé Hair","version":"1.0","type":"link"}