{"product_id":"mediceuticals-purehold-styling-gel-180ml","title":"Mediceuticals Purehold Styling Gel 180ml | Extra Firm Hold","description":"\u003cp\u003e\u003cstrong\u003eMediceuticals Purehold Styling Gel 180ml\u003c\/strong\u003e is an extra-firm professional styling gel for long-lasting definition and control. Suitable for all hair types, it can be used on damp or dry hair and provides strong hold with a fragrance-free, alcohol-free formula.\u003c\/p\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003ePurehold is the strongest shaping product within the Zero Weight Styling selection. It is designed for hairstyles that need clear structure, control and lasting hold and is particularly useful for hair that is difficult to keep in place.\u003c\/p\u003e\n\u003cp\u003eExplore our complete \u003ca href=\"\/collections\/styling-finish\"\u003e\u003cstrong\u003eStyling \u0026amp; Finish collection\u003c\/strong\u003e\u003c\/a\u003e for more professional styling options.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-firm hold.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting styling control.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types.\u003c\/li\u003e\n\u003cli\u003eCan be applied to damp or dry hair.\u003c\/li\u003e\n\u003cli\u003eFragrance-free formula.\u003c\/li\u003e\n\u003cli\u003eAlcohol-free formula.\u003c\/li\u003e\n\u003cli\u003eWater-soluble styling formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eStrongly defined hairstyles\u003c\/li\u003e\n\u003cli\u003eShort or structured styles\u003c\/li\u003e\n\u003cli\u003eHair that is difficult to keep in place\u003c\/li\u003e\n\u003cli\u003eSleek and controlled looks\u003c\/li\u003e\n\u003cli\u003eClients who prefer a fragrance-free styling gel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/summary\u003e\n\u003col\u003e\n\u003cli\u003eApply the desired amount to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eWork the gel through the areas that need control.\u003c\/li\u003e\n\u003cli\u003eShape and style as desired.\u003c\/li\u003e\n\u003cli\u003eAllow the product to dry for maximum hold.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003ePurehold or Dimension?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003e\u003cstrong\u003eChoose Purehold\u003c\/strong\u003e for extra-firm gel hold and maximum control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose \u003ca href=\"\/products\/mediceuticals-dimension-styling-creme-180ml\"\u003eDimension Styling Crème\u003c\/a\u003e\u003c\/strong\u003e for firm but cream-based definition, particularly when styling curls or textured hair.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eProfessional Tip\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eStart with a small amount and build where necessary. For a finished style that needs additional overall fixation, use \u003ca href=\"\/products\/mediceuticals-dri-ultimate-hold-hairspray-350ml\"\u003e\u003cstrong\u003eDRI Ultimate Hold Hairspray\u003c\/strong\u003e\u003c\/a\u003e as the final step.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eWater (Aqua), Glycerin, Acrylates Crosspolymer-3, AMP-Acrylates\/Allyl Methacrylate Copolymer, Ethylhexylglycerin, Phenoxyethanol, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Disodium EDTA, PEG-40 Hydrogenated Castor Oil.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredient lists may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/details\u003e","brand":"Mediceuticals","offers":[{"title":"Default Title","offer_id":57922032796030,"sku":"52206","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9765\/0558\/files\/Purehold180mlmediceuticalsromehair.png?v=1787919151","url":"https:\/\/romehair.es\/products\/mediceuticals-purehold-styling-gel-180ml","provider":"Romé Hair","version":"1.0","type":"link"}