{"product_id":"mediceuticals-vivid-purifying-shampoo-250ml-deep-cleansing-detox","title":"Mediceuticals Vivid Purifying Shampoo 250ml | Deep Cleansing \u0026 Detox","description":"\u003cp\u003e\u003cstrong\u003eMediceuticals Vivid Purifying Shampoo\u003c\/strong\u003e is a professional deep-cleansing shampoo designed to purify the hair and scalp by removing product build-up, impurities and chlorine residue. It helps restore the natural pH balance of the hair and scalp, leaving the hair fresh, clean and naturally shiny. Ideal as a professional reset shampoo for normal hair, before or after chemical treatments, and for extensions or wigs that need a thorough cleanse. Discover more professional care in our \u003ca href=\"\/collections\/healthy-hair\"\u003e\u003cstrong\u003eHealthy Hair collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eMediceuticals Vivid Purifying Shampoo is a professional purifying shampoo developed to thoroughly cleanse both the hair and scalp.\u003c\/p\u003e\n\n\u003cp\u003eStyling products, minerals, chlorine and other residues can gradually accumulate on the hair and scalp. Vivid helps remove this build-up while supporting the natural pH balance of the hair and scalp, leaving the hair feeling clean, refreshed and naturally shiny.\u003c\/p\u003e\n\n\u003cp\u003eIt is particularly useful when the hair needs a deeper cleanse than a regular shampoo can provide. If you regularly use hairsprays, creams, oils or other finishing products from your \u003ca href=\"\/collections\/styling-finish\"\u003estyling routine\u003c\/a\u003e, Vivid can be used periodically to help remove accumulated residue.\u003c\/p\u003e\n\n\u003cp\u003eVivid is also suitable as a professional cleansing and preparation step before or after chemical salon services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply cleanses the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eHelps remove styling-product and cosmetic build-up.\u003c\/li\u003e\n\u003cli\u003eHelps remove chlorine residue from the hair.\u003c\/li\u003e\n\u003cli\u003eSupports the natural pH balance of the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eIdeal before and after professional chemical treatments.\u003c\/li\u003e\n\u003cli\u003eLeaves the hair feeling clean, refreshed and naturally shiny.\u003c\/li\u003e\n\u003cli\u003eSuitable for hair extensions, wigs and hairpieces.\u003c\/li\u003e\n\u003cli\u003eSLS- and SLES-free formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eWhat does it help with?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eVivid is particularly suitable when the hair feels coated, overloaded, dull or difficult to manage because of accumulated residue.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eStyling-product build-up\u003c\/li\u003e\n\u003cli\u003eChlorine exposure\u003c\/li\u003e\n\u003cli\u003eMineral and cosmetic residue\u003c\/li\u003e\n\u003cli\u003eDull or overloaded-feeling hair\u003c\/li\u003e\n\u003cli\u003ePreparing the hair before professional chemical treatments\u003c\/li\u003e\n\u003cli\u003eThorough cleansing after chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVivid should primarily be considered a \u003cstrong\u003epurifying and preparation shampoo\u003c\/strong\u003e. It is not a targeted treatment shampoo for dandruff, dry scalp, excess sebum or hair loss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNormal hair and scalp\u003c\/li\u003e\n\u003cli\u003eHair exposed to frequent styling-product use\u003c\/li\u003e\n\u003cli\u003eSwimmers and hair regularly exposed to chlorine\u003c\/li\u003e\n\u003cli\u003eChemically treated hair\u003c\/li\u003e\n\u003cli\u003eUse before or after colouring and other professional chemical services\u003c\/li\u003e\n\u003cli\u003eHair extensions\u003c\/li\u003e\n\u003cli\u003eWigs and hairpieces\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf maintaining coloured or chemically treated hair is your main priority, explore our complete \u003ca href=\"\/collections\/colour-care\"\u003e\u003cstrong\u003eColour Care collection\u003c\/strong\u003e\u003c\/a\u003e for products specifically selected to protect and maintain colour-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eKey Technology\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003ePureZero Complex\u003c\/strong\u003e\u003cbr\u003e\nMediceuticals' SLS- and SLES-free cleansing complex is designed to thoroughly cleanse the hair and scalp while maintaining a professional hair-care approach.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eColour Retention Complex\u003c\/strong\u003e\u003cbr\u003e\nDeveloped to help protect colour-treated hair against UV exposure and colour loss caused by repeated washing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003epH-balanced formula\u003c\/strong\u003e\u003cbr\u003e\nVivid is formulated to support the appropriate acidity and pH balance of the hair and scalp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eWet the hair and scalp thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply Vivid Purifying Shampoo and massage gently through the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eLeave the lather on for approximately 2–3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with the appropriate Mediceuticals conditioner or targeted hair treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eBecause Vivid provides a deeper cleanse, the next step should be selected according to the condition of your hair. Browse our \u003ca href=\"\/collections\/healthy-hair\"\u003e\u003cstrong\u003eprofessional Healthy Hair products\u003c\/strong\u003e\u003c\/a\u003e to build a complete care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eWhen should I use Vivid?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eVivid is ideal whenever the hair requires a more thorough cleansing step. This may be after heavy styling-product use, swimming or whenever the hair begins to feel coated or overloaded.\u003c\/p\u003e\n\n\u003cp\u003eIt can also be incorporated into a professional hair-care routine before or after colouring and other chemical services to thoroughly cleanse and prepare the hair.\u003c\/p\u003e\n\n\u003cp\u003eVivid does not necessarily need to replace your regular shampoo. The ideal frequency depends on your hair, lifestyle and the amount of product or mineral build-up present.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eComplete Healthy Hair Routine\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eFor a more complete restorative hair-care programme, Vivid can be combined with \u003cstrong\u003eVolume \u0026amp; Strength\u003c\/strong\u003e and \u003cstrong\u003eFinal Finish\u003c\/strong\u003e from Mediceuticals Healthy Hair Solutions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep 1 – Vivid Purifying Shampoo\u003c\/strong\u003e\u003cbr\u003e\nThoroughly cleanses and prepares the hair by helping remove product build-up, chlorine and impurities.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep 2 – Volume \u0026amp; Strength\u003c\/strong\u003e\u003cbr\u003e\nProvides a targeted reconstruction step for hair requiring additional strength, body and support.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStep 3 – Final Finish\u003c\/strong\u003e\u003cbr\u003e\nCompletes the routine with an acidifying rinse designed to condition and finish the hair.\u003c\/p\u003e\n\n\u003cp\u003eTogether, the three products create a complete Healthy Hair Solutions routine: \u003cstrong\u003ecleanse, reconstruct and condition\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIf lack of body and volume is one of your main concerns, you can also explore our \u003ca href=\"\/collections\/fine-hair-volume\"\u003e\u003cstrong\u003eFine Hair \u0026amp; Volume collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eProfessional Tip\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eIf your normal shampoo, conditioner or treatment suddenly seems less effective, the products themselves are not always the problem. Styling residue, chlorine, minerals and other deposits can form a layer on the hair and affect how subsequent products perform.\u003c\/p\u003e\n\n\u003cp\u003eUsing Vivid periodically as a professional reset step can give your normal hair-care routine a cleaner foundation to work from.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eIs Vivid right for my scalp concern?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eVivid is designed primarily for \u003cstrong\u003edeep cleansing and removal of build-up\u003c\/strong\u003e. If you have a persistent or specific scalp concern, a targeted Mediceuticals scalp-care routine is usually more appropriate.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eIncreased shedding or thinning hair: \u003ca href=\"\/collections\/hair-loss-thinning\"\u003e\u003cstrong\u003eHair Loss \u0026amp; Thinning\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eDry, tight or dehydrated scalp: \u003ca href=\"\/collections\/dry-scalp\"\u003e\u003cstrong\u003eDry Scalp\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eRecurring flakes or dandruff: \u003ca href=\"\/collections\/dandruff-flaking\"\u003e\u003cstrong\u003eDandruff \u0026amp; Flaking\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eExcess sebum or greasy roots: \u003ca href=\"\/collections\/oily-scalp\"\u003e\u003cstrong\u003eOily Scalp\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eSensitive, irritated or uncomfortable scalp: \u003ca href=\"\/collections\/sensitive-scalp\"\u003e\u003cstrong\u003eSensitive Scalp\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChoosing a product according to the actual scalp concern is more effective than using a deep-cleansing shampoo as a substitute for targeted scalp care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eAqua (Water), Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Polyquaternium-10, Sodium PCA, Hydrolyzed Collagen, Panthenol, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Lecithin, Biotin, Benzyl Benzoate, Dimethicone Copolyol, Hydrolyzed Keratin, Cetyl PEG, Ethylhexyl Methoxycinnamate, Pyrus Malus (Apple) Vinegar, DMDM Hydantoin, Tetrasodium EDTA, Disodium EDTA, Citric Acid, Fragrance (Parfum), Hexyl Cinnamal, Linalool, Hydroxycitronellal, Blue 1 (CI 42090).\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIngredient lists may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eImportant information\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eVivid is a professional purifying hair and scalp cleanser and should not be presented as a treatment for medical scalp conditions or hair loss.\u003c\/p\u003e\n\n\u003cp\u003eFor persistent, sudden or unexplained hair loss or scalp symptoms, professional hair-care products should not replace appropriate medical assessment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e","brand":"Mediceuticals","offers":[{"title":"Default Title","offer_id":57918980129150,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9765\/0558\/files\/Vivid250mlmediceuticalsromehair.png?v=1787752339","url":"https:\/\/romehair.es\/products\/mediceuticals-vivid-purifying-shampoo-250ml-deep-cleansing-detox","provider":"Romé Hair","version":"1.0","type":"link"}