Mediceuticals Purehold Styling Gel 180ml | Extra Firm Hold

Purehold is the strongest shaping product within the Zero Weight Styling selection. It is designed for hairstyles that need clear structure, control and lasting hold and is particularly useful for hair that is difficult to keep in place.

Explore our complete Styling & Finish collection for more professional styling options.

• Extra-firm hold.
• Provides long-lasting styling control.
• Suitable for all hair types.
• Can be applied to damp or dry hair.
• Fragrance-free formula.
• Alcohol-free formula.
• Water-soluble styling formula.

• Strongly defined hairstyles
• Short or structured styles
• Hair that is difficult to keep in place
• Sleek and controlled looks
• Clients who prefer a fragrance-free styling gel

1. Apply the desired amount to towel-dried or dry hair.
2. Work the gel through the areas that need control.
3. Shape and style as desired.
4. Allow the product to dry for maximum hold.

Choose Purehold for extra-firm gel hold and maximum control.

Choose Dimension Styling Crème for firm but cream-based definition, particularly when styling curls or textured hair.

Start with a small amount and build where necessary. For a finished style that needs additional overall fixation, use DRI Ultimate Hold Hairspray as the final step.

Water (Aqua), Glycerin, Acrylates Crosspolymer-3, AMP-Acrylates/Allyl Methacrylate Copolymer, Ethylhexylglycerin, Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Disodium EDTA, PEG-40 Hydrogenated Castor Oil.

Ingredient lists may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.