Mediceuticals Vivid Purifying Shampoo 250ml | Deep Cleansing & Detox

Mediceuticals Vivid Purifying Shampoo is a professional purifying shampoo developed to thoroughly cleanse both the hair and scalp.

Styling products, minerals, chlorine and other residues can gradually accumulate on the hair and scalp. Vivid helps remove this build-up while supporting the natural pH balance of the hair and scalp, leaving the hair feeling clean, refreshed and naturally shiny.

It is particularly useful when the hair needs a deeper cleanse than a regular shampoo can provide. If you regularly use hairsprays, creams, oils or other finishing products from your styling routine, Vivid can be used periodically to help remove accumulated residue.

Vivid is also suitable as a professional cleansing and preparation step before or after chemical salon services.

• Deeply cleanses the hair and scalp.
• Helps remove styling-product and cosmetic build-up.
• Helps remove chlorine residue from the hair.
• Supports the natural pH balance of the hair and scalp.
• Ideal before and after professional chemical treatments.
• Leaves the hair feeling clean, refreshed and naturally shiny.
• Suitable for hair extensions, wigs and hairpieces.
• SLS- and SLES-free formula.

Vivid is particularly suitable when the hair feels coated, overloaded, dull or difficult to manage because of accumulated residue.

• Styling-product build-up
• Chlorine exposure
• Mineral and cosmetic residue
• Dull or overloaded-feeling hair
• Preparing the hair before professional chemical treatments
• Thorough cleansing after chemical services

Vivid should primarily be considered a purifying and preparation shampoo. It is not a targeted treatment shampoo for dandruff, dry scalp, excess sebum or hair loss.

• Normal hair and scalp
• Hair exposed to frequent styling-product use
• Swimmers and hair regularly exposed to chlorine
• Chemically treated hair
• Use before or after colouring and other professional chemical services
• Hair extensions
• Wigs and hairpieces

If maintaining coloured or chemically treated hair is your main priority, explore our complete Colour Care collection for products specifically selected to protect and maintain colour-treated hair.

PureZero Complex
Mediceuticals' SLS- and SLES-free cleansing complex is designed to thoroughly cleanse the hair and scalp while maintaining a professional hair-care approach.

Colour Retention Complex
Developed to help protect colour-treated hair against UV exposure and colour loss caused by repeated washing.

pH-balanced formula
Vivid is formulated to support the appropriate acidity and pH balance of the hair and scalp.

1. Wet the hair and scalp thoroughly.
2. Apply Vivid Purifying Shampoo and massage gently through the hair and scalp.
3. Leave the lather on for approximately 2–3 minutes.
4. Rinse thoroughly.
5. Follow with the appropriate Mediceuticals conditioner or targeted hair treatment.

Because Vivid provides a deeper cleanse, the next step should be selected according to the condition of your hair. Browse our professional Healthy Hair products to build a complete care routine.

Vivid is ideal whenever the hair requires a more thorough cleansing step. This may be after heavy styling-product use, swimming or whenever the hair begins to feel coated or overloaded.

It can also be incorporated into a professional hair-care routine before or after colouring and other chemical services to thoroughly cleanse and prepare the hair.

Vivid does not necessarily need to replace your regular shampoo. The ideal frequency depends on your hair, lifestyle and the amount of product or mineral build-up present.

For a more complete restorative hair-care programme, Vivid can be combined with Volume & Strength and Final Finish from Mediceuticals Healthy Hair Solutions.

Step 1 – Vivid Purifying Shampoo
Thoroughly cleanses and prepares the hair by helping remove product build-up, chlorine and impurities.

Step 2 – Volume & Strength
Provides a targeted reconstruction step for hair requiring additional strength, body and support.

Step 3 – Final Finish
Completes the routine with an acidifying rinse designed to condition and finish the hair.

Together, the three products create a complete Healthy Hair Solutions routine: cleanse, reconstruct and condition.

If lack of body and volume is one of your main concerns, you can also explore our Fine Hair & Volume collection.

If your normal shampoo, conditioner or treatment suddenly seems less effective, the products themselves are not always the problem. Styling residue, chlorine, minerals and other deposits can form a layer on the hair and affect how subsequent products perform.

Using Vivid periodically as a professional reset step can give your normal hair-care routine a cleaner foundation to work from.

Vivid is designed primarily for deep cleansing and removal of build-up. If you have a persistent or specific scalp concern, a targeted Mediceuticals scalp-care routine is usually more appropriate.

• Increased shedding or thinning hair: Hair Loss & Thinning
• Dry, tight or dehydrated scalp: Dry Scalp
• Recurring flakes or dandruff: Dandruff & Flaking
• Excess sebum or greasy roots: Oily Scalp
• Sensitive, irritated or uncomfortable scalp: Sensitive Scalp

Choosing a product according to the actual scalp concern is more effective than using a deep-cleansing shampoo as a substitute for targeted scalp care.

Aqua (Water), Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Polyquaternium-10, Sodium PCA, Hydrolyzed Collagen, Panthenol, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Lecithin, Biotin, Benzyl Benzoate, Dimethicone Copolyol, Hydrolyzed Keratin, Cetyl PEG, Ethylhexyl Methoxycinnamate, Pyrus Malus (Apple) Vinegar, DMDM Hydantoin, Tetrasodium EDTA, Disodium EDTA, Citric Acid, Fragrance (Parfum), Hexyl Cinnamal, Linalool, Hydroxycitronellal, Blue 1 (CI 42090).

Ingredient lists may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.

Vivid is a professional purifying hair and scalp cleanser and should not be presented as a treatment for medical scalp conditions or hair loss.

For persistent, sudden or unexplained hair loss or scalp symptoms, professional hair-care products should not replace appropriate medical assessment.