Navitas Blueberry Ice Shampoo 250ml

Best suited for: platinum blonde, light blonde, bleached, highlighted, grey, white and silver hair.

Navitas Blueberry Ice Shampoo is part of the Jean Paul Myne Organic Touch collection. It combines gentle cleansing with direct colour pigments to help maintain cool blonde, platinum, silver and grey hair between salon appointments.

The Blueberry Ice shade helps counteract visible yellow and warm reflections, leaving the hair looking cooler, clearer and more luminous. The intensity of the result depends on the starting hair colour, porosity and processing time.

The formula deposits temporary pigments onto the outer surface of the hair while helping improve shine and the appearance of damaged or porous areas. The colour effect gradually fades with washing.

• Helps neutralise unwanted yellow tones
• Refreshes cool blonde and platinum hair
• Enhances grey, white and silver tones
• Helps highlights appear cleaner and brighter
• Creates a cooler, icier-looking finish
• Restores brilliance to dull blonde hair
• Gently cleanses the hair and scalp
• Deposits temporary colour pigments
• Suitable for natural and colour-treated hair
• Silicone-free formula
• Paraben-free

Suitable for natural, coloured, highlighted, bleached or chemically treated blonde, grey, white and silver hair.

Ideal for hair that has developed unwanted yellow or golden tones and needs a cooler, cleaner and brighter appearance between professional colour appointments.

Blueberry Ice creates a cool blue-violet toning effect designed to soften visible yellow warmth. On very light or porous hair, the result may appear more silver, violet, grey or icy.

The final result depends on the starting colour, condition of the hair, application time and frequency of use.

1. Wear protective gloves before application.
2. Apply evenly to wet hair.
3. Massage gently through the scalp, lengths and ends.
4. Distribute carefully to ensure an even result.
5. Leave on for 3 to 20 minutes, depending on the desired intensity.
6. Rinse thoroughly until the water runs clear.
7. Follow with a nourishing hair mask or conditioner.

Avoid contact with clothing, towels, skin and porous surfaces, as the pigments may stain.

Start with a short processing time on very light, bleached, highlighted or porous hair. These areas can absorb the pigments quickly and may develop a stronger blue, violet or grey result.

Apply first to the warmest or yellowest areas and apply later to highly porous ends. Alternate with a neutral hydrating shampoo when the hair has reached the desired cool tone.

After using Navitas Blueberry Ice Shampoo, apply a nourishing mask such as Navitas Milk Mask 250ml to restore moisture, softness and manageability to bleached or lightened hair.

• Product: Direct colour-enhancing shampoo
• Shade: Blueberry Ice
• Colour result: Cooler blonde, icy, grey and silver tones
• Hair colour: Blonde, bleached, highlighted, grey and white hair
• Processing time: 3–20 minutes
• Contents: 250ml
• Collection: Jean Paul Myne Organic Touch Navitas